Core

Core is a branding project I did for a start-up company that wanted to make a fitness app where you can track your personal best lifts. This app would also send you notifications to take your fitness supplements and to track your weight.

It was my task to create the branding, logo, and mockups for this project.

The challenge during this project was making a branding that stood out among the million other fitness apps that exist on the app store. 

To make the app stand out I wanted to use a simple and round style as this is quite trendy. I also wanted the app to be attractive to use for both men and women as they both are going to the gym and could use an app to track their progress.

For this project, I mostly used Illustrator and a paper to brainstorm and create the assets.

For this project, I got to improve my design skills, color-picking skills, and my skills to create Instagram posts.

Sadly the project was not continued…